Video: What is "purpose" in a purpose brand?

Jeremy Zimmerman

May 7, 2019

brand strategy, mission

What do we mean when we talk about purpose in the context of brand strategy? What is the difference between mission and purpose? What is the relationship between purpose, culture and brand? Watch for answers to these question as well as practical examples that show how some of the world's leading brands practice purpose-based branding.

Jeremy Zimmerman

October 3, 2018

mission, healthcare marketing, principles

Healthcare marketing that begins with mission: The Medtronic Medallion

Jeremy Zimmerman

October 3, 2018

mission, healthcare marketing, principles

Healthcare marketing that begins with mission: The Medtronic Medallion

Most organizations have stated missions … but few enjoy their power to influence culture and engage both customers and employees. Medtronic is an example of a company who mission forms the basis for its culture and its approach to its markets.

Jeremy Zimmerman

August 30, 2018

Johnson and Johnson, healthcare brand, mission

Set in stone: 30,000 pounds of purpose

Jeremy Zimmerman

August 30, 2018

Johnson and Johnson, healthcare brand, mission

Johnson and Johnson is an example of a brand that has thrived for more than 100 years as a result of its meaningful and authentic connection to a compelling purpose.